contractor leads by kip

Finding Contracting Leads In Your Neighborhood:

In its simplicity, a press release is an update about your company, and how you have improved to better serve the community.  

     It is often not a coincidence that a business is featured in the press, whether it be the local or citywide newspaper. It is however, more likely that the business contacted the publishers and the writers of the newspaper and gave the idea or suggestion for a story to be written in the paper. This is what is called a "press release;" it is a trustworthy generator for publicity within an area in which you want your business’ name to spread. Basically, all a press release is, in its simplicity, is an update about your company, and how you have improved to better serve the community that the press release is targeted to reach. The method most popular for contracting companies are BEFORE and AFTER pictures and profiles for contracting projects, as their track record prove that they can garner a lot of publicity and attention to your company.

     But press releases aren’t the only way to gather publicity for your company. Some remodelers have written articles and have been regular columnists on remodeling, which has given them a steady stream of publicity, and more importantly, a steady stream of contractor leads. According to Kip Charles of http://www.contractorleadssuck.com, “An effective marketing plan should be one that will set the goal for your company to achieve maximum exposure within your local neighborhood.” Here are three things that you will need to effectively market your business locally:

1. A writer or access to someone with exceptional writing ability.

2. A professional photographer to photograph your projects

3. Appealing ideas for articles and stories that can be published.

     If your local newspaper includes a “home” section, it is a great opportunity to get yourself published in it so that your business can begin to get the exposure it needs. Not only should you take advantage of the opportunity, but also offer to include photography of your projects to enhance its appeal to the readers. Be sure to write articles that can relate to your targeted neighborhood, because if it does, it can only work wonders in your favor towards gaining the head start on contracting leads. Be aware, however, of the fact that being published in a newspaper is just a start, and that you can build even more off of it. If the article(s) you have written have a copyright, request permission, and feature them in a company publishing that are handed out at home shows, or can be looked through by interested clients that may be interested in your services. Even go to the measure of enlarging the article, and have it framed and posted in the office, so that clients can look and see for themselves. Besides, you wrote it, why not be proud of your work?

     Photography can be your greatest aid in marketing your company; as the saying goes, “a picture can say 1000 words." With the right pictures published and publicized, your company can gain exposure and even fame within your neighborhood for the work and the style that your company exudes. A professional photographer is highly recommended, as they are trained to take the best picture possible in all circumstances. They do run a bit expensive but with their expertise, before and after pictures of your projects can garner much attention, not to mention being included in magazines and newspapers.

     For more information, go to http://www.contractorleadssuck.com, or call 1-800-985-2749.

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